Outgrowing Airtable? You

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Airtable is great — until it isn't.

Airtable is the best spreadsheet-database hybrid out there. But it was never meant to be your business's operating system.

50,000 record limit

Your business is growing. Airtable's record cap isn't. Hit the limit and you're forced to split bases, losing the single source of truth you built it for.

Per-seat pricing adds up

At $20/seat/month (Team plan), a 10-person team costs $200/mo just for Airtable. Add Softr ($139/mo) and Zapier ($50/mo) and you're at $389/mo.

Zapier breaks constantly

Every time Airtable changes something, your Zaps break. You spend hours debugging automations instead of running your business.

Softr looks like Softr

Your client-facing portal looks like every other Softr site. No custom branding. Limited layouts. Your business deserves better.

Speed degrades at scale

Big bases get slow. Complex views take forever to load. Automations queue up. The more you use it, the worse it gets.

You can't build real features

Need conditional logic, custom notifications, role-based access, or a real mobile experience? You've hit Airtable's ceiling.

Airtable stack vs. Build My System

Let's be specific. Here's how they compare head-to-head.

	Airtable + Softr + Zapier	Build My System
Monthly cost (5 users)	$289-389/mo	$125+/mo
Monthly cost (10 users)	$389-489/mo	Same $125+/mo
Records per base	50,000 (then you split bases)	Unlimited
Automation runs	750-2,000/month (Zapier)	Unlimited
Frontend users (Softr)	100, then $10/10-pack	Unlimited
Branding	Softr template look	Fully custom design
Mobile experience	Basic responsive	Purpose-built mobile UI
Custom business logic	Limited (formulas, Zapier)	Anything you need
Tools to manage	3-4 separate tools	1 system
Support	3 separate help centers	One team — email + phone
When something breaks	Figure out which tool broke	Call us. We fix it.

The real cost of your Airtable stack

Airtable Team (5 seats) $100/mo

Softr Professional $139/mo

Zapier Professional $50/mo

Your time debugging automations (3 hrs/wk @ $100) $1,300/mo

Your time on manual workarounds (5 hrs/wk @ $100) $2,167/mo

True monthly cost of Airtable stack $3,756/mo

Build My System — complete custom system

$425/mo

Save $39,000+/year

We make the switch painless.

We migrate your data.

All your Airtable records, relationships, and history come over. Nothing gets lost.

We replicate your workflows.

Those Zaps you built? We build them natively — faster, more reliable, and without the monthly Zapier bill.

We train your team.

Your new system is built around how they already work. The learning curve is measured in minutes, not months.

We handle the transition.

Run both systems in parallel during the switchover. Zero downtime, zero lost data.

Questions about switching

I've invested a lot of time in Airtable. Is it really worth switching?

If your Airtable stack works perfectly and you're not hitting limits — keep it. But if you're spending hours debugging Zaps, working around record limits, or explaining to clients why the portal looks generic — the switch pays for itself in the first quarter.

What about all my data in Airtable?

We migrate everything. Records, relationships, attachments, history. We export from Airtable and import into your new system. Nothing gets lost.

Will this be harder for my team to use?

It'll be easier. We build the interface around how your team already works — big buttons, simple flows, mobile-friendly. If they can use a phone, they can use your system.

How long does the switch take?

Typically 3 weeks for the build, then we run both systems in parallel during the transition. Zero downtime, zero lost data.

Ready to stop duct-taping tools together?

Book a free discovery call. We'll look at your Airtable stack, map out what a custom system looks like, and give you a transparent quote.

Book My Free Discovery Call

30 minutes. No obligation. No spam.